Elina Fedotova was recently interviewed on DNA-based skin care by HuffPost. Elina Organics has been offering personalized skin care formulations based on DNA for over a year. You can view the featured HuffPost article, Are Beauty DNA Tests Accurate? Here's What Dermatologists Say., here.

“Sometimes we cannot resolve stubborn skin issues for some clients using existing skin care products, so they may require a personalized formulation based on their DNA test,” Fedotova said. “For example, for stubborn acne or discoloration, we have to collect DNA from a client and look at specific genes responsible for the function of the skin.”

Q. How do Elina Organics products work?

A. All cells in our body contain nuclear DNA with the exemption of red blood cells and several layers of surface dead skin cells which create a skin protective barrier called “cornified.” Our DNA is located in part of the cells called a nucleus, it gives specific instructions to each cell on what to do, how to grow, and how to reproduce. Skin’s DNA can be damaged by UV (excessive sun exposure), emotional stress, and environmental toxins, including harsh chemical skin care products. When the DNA of your skin is damaged it can result in unexpected discolorations, wrinkles, dry patches, and irritations. For example, if you have a sunspot after a tropical vacation and you use skincare products which can lighten it up by literally bleaching the skin, after a while that sunspot will be back. This is because if you only bleach the spot and did not restore the proper function of the skin's DNA in that area of your face then your skin will reproduce damaged and discolored skin cells, over and over. To get rid of this spot you would have to not only lighten up the surface of your skin but also treat your live skin cells with powerful antioxidants, vitamins, and other vital nutrients to be able to restore proper function of DNA into the live skin cells (skin cells which contain a nucleus). It happens because DNA is responsible for the reproduction of healthy cells, and if it is damaged it can not give your body proper instructions. In some cases, DNA damage could be reversed by using clean skin care products, which have the ability to deliver in to live skin cells botanical extracts enriched with powerful antioxidants, vitamins, amino acids, and peptides to repair proper function of DNA in our skin cells. Elina Organics skin care products are made from food-grade ingredients and include natural antioxidants, peptides and amino acids encapsulated into liposomes for deep delivery into skin cells containing nuclear DNA. Genomic studies proved that.

Q. What is the science behind it?

A. Please look at Ambra-Lift's studies below. The study focuses on the winning product for the category “Best Anti Aging Moisturizer” for the Dermascope Aestheticians Awards 2019.

Elina Organics Ambra-Lift Activates Genes that Promote Anti-Aging and Anti-Wrinkle Effects. The study design utilizing the highly differentiated EpiDerm Full Thickness (EFT-400) skin model, allowed for testing of the final product rather than single ingredients. Elina Ambra-Lift, an organic product, naturally induced expression of genes that regulate anti-wrinkle and anti-aging effects in the skin including Collagen 7A1, 4A1 and 4A2, Anti-Oxidants, and Sirtuin-1 genes.

• Ambra-Lift Complete Study
• The Use of Genomics Tools in Skin Care

Q. Why is DNA helpful in understanding skincare?

A. Sometimes we can not resolve stubborn skin issues for some clients, which use existing skin care products. Those clients may require a personalized formulation based on their DNA test. For example, for stubborn acne or discoloration, we have to collect DNA from a client and look at specific genes responsible for the function of the skin. Sometimes it is not enough, and we have to analyze a number of genes that regulate other body functions, like cell detoxification. Often that DNA test helps us to understand the root of the skin problem and based on that we can create a custom serum or cream which can supply cells with particular skin repairing nutrients encapsulated in liposomes for deep delivery through the skin's protective barrier. Lifestyle and dietary changes might be addressed during the client’s consultation with our Doctor of Functional and Regenerative Medicine along with a topical routine. It is important to nourish skin cells from the inside out. We also need to remember that our skin's health and aging processes are based on 60% DNA and 40% on our lifestyle and other factors.

Q. In Elina's opinion, is DNA focused beauty a trend that's here to stay?

A. DNA is not a panacea because many other factors affect the health of our skin. On the other hand, very often from looking at the mother's face you can predict how her daughter may age and you can work on preventing the particular skin issues like sun sensitivity or collagen proliferation, by increasing antioxidants and peptides into custom formulations for the daughter. Today DNA skin care is a trend but I think it will remain part of professional skin care formulations.